01
Define ideal accounts
Keep the step small enough that your team can review the result and decide what to improve next.
Digital tools / Growth & discovery
Digital tools & subscriptions
LinkedIn Business Premium
A guide to using a professional network subscription for prospect research, relationship building and market learning.
Selection decision
Decide whether better prospect context can improve the quality of your outreach and follow-up.
Good fit
Use the tool around a real workflow.
B2B founders and sales teams
Recruiting or partnership teams researching organisations
A practical setup path
02
Create a research and outreach routine
Keep the step small enough that your team can review the result and decide what to improve next.
03
Track useful conversations, not just connection volume
Keep the step small enough that your team can review the result and decide what to improve next.
Before you choose
Questions worth answering first.
Who is the ideal contact?
What insight makes outreach relevant?
How will activity connect to your CRM?
Related tools
Need a practical selection plan?