01
Search-intent map
Group searches by what the buyer wants: information, comparison, service help or immediate action.
Paid search service
Google ads that meet existing intent with a clearer answer.
Design search campaigns, landing paths and reporting around the questions buyers are already asking.
The decision this page supports
Decide which buyer searches are worth answering and how the landing page should answer them.
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Search-intent map
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Account clean-up or build
03
Landing-page alignment
The problem to solve
What is getting in the way today?
Search demand has value only when campaign structure, message and page experience help a buyer move forward. Loose keyword lists, generic ads and weak landing alignment can make spend difficult to interpret.
DIGMA approaches Google ads as an intent-capture system. The goal is to understand the question behind a search, create a relevant answer and make the commercial next step feel proportionate to the buyer’s readiness.
The goal is a practical plan your team can understand, use and improve.
What is included
What Google ads work can include
The goal is not more keywords. It is a clear answer for a buyer who is already looking for help.
02
Account clean-up or build
Create campaign groups, negatives and messages that make spend easier to control.
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Landing-page alignment
Match the search question, ad message and page answer so the next step feels relevant.
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Weekly decision view
Review the searches, costs and enquiry quality that show what to keep, change or stop.
How the work moves
A simple process, built around your real situation.
The exact scope may change, but the sequence makes it clear what happens first, what gets built and how the next decision is made.
01
Understand the starting point
Review the current goal, audience, pages, tools and handoffs before deciding what to change.
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Plan the right fix
Agree the scope, priorities, owners and simple success measures for the work.
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Build and improve
Create the agreed work, check it with real feedback and improve the next version.
What you will leave with
Clear work your team can use.
You should leave with a plan, practical assets and a clear next action—not a report that sits unread.
Search-intent map
Account clean-up or build
Landing-page alignment
Weekly decision view
When this is a good fit
When Google ads can help
Your audience already searches for the service or product you sell.
An existing account is spending money without a clear structure.
You need a focused route for people comparing providers or solutions.
Common questions
The detail that helps a project begin well.
Every business context is different. These answers explain how DIGMA approaches the questions that commonly come first.
Is Google ads only for immediate leads?+
No. Search can support direct response, comparison-stage research, remarketing and brand protection when each use has a clear role.
Question 1What happens before campaigns launch?+
DIGMA reviews the buyer question, offer, landing page, measurement plan and account structure so the work starts with context.
Question 2Can you improve an existing account?+
Yes. An existing account can be reviewed for intent structure, waste, message relevance, page alignment and learning quality.
Question 3Keep exploring
Related answers for your next question.
Use these pages to move from this service into the next part of the customer, website or operating journey.
Ready to talk it through?